HE’S married to the Queen of cleaning and is a full time bonafide member of the Hinch Army, but at home Jamie Hinch is just a normal dad trying to do what’s best for his family.  

At the beginning of parenthood Jamie, who shares Ronnie, two, and Lennie, one, with his cleaning sensation wife Sophie Hinch, found it challenging, with lots to learn.


But now Jamie, who is also famously known as Mr Hinch on Instagram, is proud of his family unit and has even created a few family hacks himself.

He says: “Parenting is one of the most stressful jobs in the world because it’s so challenging in many different ways.

“You have to learn really quickly and think on your feet. 

“You can read all the books, and listen to the advice but when it comes round to 3am in the and it’s just you, all the things you’ve heard of go out the window because you just have to deal with what’s in front of you. 

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“At the start I was absolutely rubbish.

“I was really rubbish, and I thought I was going to be OK at it. 

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“On the first night I said to Soph and her mum ‘don’t worry, just go to bed and I’ll look after Ronnie.’ But I was so out of my depth it’s unbelievable. 

“But like anything I just grow into the role, and even now you never stop learning.

“And it prepared us so much for our second Lennie.

“Now we have our routine.

'Treat it like a military operation'

“When we go out, I know it sounds so obvious, but we always make sure to take enough baby wipes and nappies.

“At the beginning you treat it like a military operation. 

“Normally you would get out the door and just go with your partner and all you think about is remembering your keys and wallet.

“Now you think, ‘do I need the buggy, where are we going? What kind of bag do I need? What happens if that nappy breaks and have you got a spare change of clothes for them?’

“And this might just be going to the park across the road.

“So to any parent, I would say be prepared for anything, prepare for the unexpected. 

As parents all you can do is just take each day as it comes, and grow into your role

“We leave in a bag in the car with the basics like talcum powder, nappies and wipes.

“So no matter where we go if there is an emergency, there’s always something there and there’s always that spare.”

And although married to Sophie, 32, who has 4.5million followers on Instagram, Jamie has found fame in his own right. 

With 818k followers and Ambassador at the charity Movember, Jamie has his own Hinch army of dads inspired by him – and not to forget his two boys.

Jamie says: “As parents all you can do is just take each day as it comes, and grow into your role.

“At the beginning of our parenting journey, I think you make yourself believe that you’ve got an idea of what’s coming and how to deal with things like the sleepless nights, and change of nappies.


“But when it actually happens, everything you learnt beforehand all goes out of the window.

“I knew it was going to be tough anyway, but it was so much tougher than I even imagined. 

“I know that sounds really negative but isn’t a negative. 

“It was life changing. First it was me and Soph, and then all of a sudden there’s another person in the room – and it’s just an amazing experience.”

Sophie created her Instagram account, mrshinchhome, in March 2018, initially to show how she and her husband were decorating their house. 

And to their surprise within two years, she had accumulated two million followers on the platform, known as Hinchers and by the hashtag #HinchArmy.

'She has been very open with that'

However, with the massive following has meant they have had to learn how to stay on top of their mental health.

He says: “Sophie has obviously talked about mental health in her books and documented it.

“She has been very open with that. 

“For myself, it was a challenge for me in terms of the change of role.

“But anyone can have mental health struggles. 

“We are just normal people and for whatever reason, we are in this very privileged position. 

There are the two sides of fame, and the one side that people forget is that we are just normal people going through everyday struggles as well

“At the same time, we still have the same struggles as everyone else. 

“There are the two sides of fame, and the one side that people forget is that we are just normal people going through everyday struggles as well.

“Without a shadow of doubt there were loads of tears at the beginning of us being parents.

“Because you're trying to do your best, and sometimes your best isn’t good enough, your anging your head against a brick wall attitude. 

“But I believe it’s all part of your learning journey you go on as a parent.

“There’s so much stress that comes with it, and it’s not negotiable. Because when a baby is a baby, it doesn’t sleep through that's it.”

'We are just mum and dad'

But for now Jamie and Sophie are only looking forward when it comes to parenting.

He says: “You’ve just got to do the best that you can do, that’s all anyone can ask of you as a parent. 

“We are very privileged to do what we do where we are, but ultimately when it comes down to it we are just mum and dad. 

“You genuinely fear what it's going to be like in 10 years, but you just got to live for the moment.

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“You never know what’s around the corner, so just enjoy the best you can and try and do it with a smile on your face and do what's best for you and your family.”

Jamie Hinchliffe is a Movember ambassador for Mental Health, Fatherhood and Parenting familyman.movember.com.

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