Kate Middleton 'stole the show' at Bond premiere says expert
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Out of all the online reactions to Kate Middleton’s outfits this past week, 92 percent of them were ‘loving’, while Meghan Markle’s outfits only received 34 percent of ‘love’. The Royal Family always turn up in style and the two sisters-in-law, the Duchess of Cambridge and the Duchess of Sussex, are no exception. Both have been spotted out in some incredible outfits over the past few days in their big return to public events, and a new study by global fashion brand Pretty Little Thing has revealed the online reaction to their style this week by analysing reactions on social media and article sentiment.
Kate Middleton’s iconic gold sequin dress at the James Bond premiere on Tuesday received 92 percent of ‘love’ online.
The study reveals that the Duchess’s style has been very popular this week with 92 percent of the online reaction ‘loving’ her choice of outfits.
Other reactions included ‘laughing’ at three percent, ‘wow’ at three percent, and ‘angry’ at a mere one percent.
This comes as no surprise following her appearance at the UK premiere of the latest James Bond film, No Time to Die, wearing a gold-sequined cape gown, courtesy of Jenny Packham, featuring one of this season’s hottest trends, a sheer-effect overlay.
The royal’s outfit for the night caused a 300 percent spike in demand for gold dresses and a 550 percent spike for gold sequin dresses.
Kate has also been spotted out in Northern Ireland wearing an eye-catching Emilia Wickstead purple pantsuit, paired with a black top and matching black heels.
This outfit caused a 230 percent spike in demand for similar purple suits.
Meghan Markle’s outfits, on the other hand, only received 34 percent of ‘love’ online this week.
Surprisingly, the study revealed that Meghan Markle’s New York-style this past week only received 34 percent ‘loving’ reactions online out of 25,000 online reactions.
The biggest online response was ‘laughing’ at 51 percent of the online reaction, while others included ‘angry’ at 12 percent, ‘wow’ at two percent, and one percent for ‘sad’.
Meghan was seen wearing multiple outfits over the past week, including a relaxed maroon suit to visit a Harlem School and a white mini dress to Global Citizen Live.
Both these outfits strayed from her previous royal style that people have come to expect, which may explain why she received a less positive reaction than Kate.
However, it may also be a result of the negative media attention Meghan has been receiving of late.
Interestingly, the majority of the top-performing articles written about Meghan’s outfits this week were positive.
It was the reception they received that was negative.
Meghan also set trends with her outfit choices this week.
White mini dresses saw a spike of 233 percent after she wore one at Global Citizens Live in New York.
A study also revealed Princess Diana, Meghan Markle, and Kate Middleton are the Royal Family’s top three most stylish members.
This previous study by Pretty Little Thing revealed which female member of the British Royal Family is the biggest style ‘influencer’ by analysing search volumes in the UK and US.
Despite her style coming from nearly 25 years ago, Princess Diana was revealed as the biggest royal style influencer, while Meghan Markle and Kate Middleton came in second and third respectively.
The Duchess of Sussex received a huge 148,550 searches for style inspiration, followed closely by the Duchess of Cambridge with 145,400 searches.
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