SHARK have revealed their first hairdryer and it looks set to rival Dyson's Supersonic.

The Style iQ is available to buy now, and best of all it's cheaper than Dyson's leading dryer.

Famed for their incredible vacuums, they've now stepped into the world of personal beauty.

  • Shark Style iQ Hairdryer, £229, Shark – buy here

Available to buy now, Shark's first foray into beauty sees them disrupt the beauty industry, with their Shark Style IQ Ionic Hair Dryer & Styler HD110UK.

It's available from shark.com, and johnlewis.com will be priced at £229.

Shark has spent the last year few years developing the the Style IQ, with a futuristic design that promises to dry hair quickly, and with minimal heat thanks to high velocity heated ionised air.

With three heat settings, three airflow settings, 1600W Wattage, 2.5m cord, and a cool shot, the powerful hair dryer comes equipped with everything you need for a bouncy blow dry.

The clever design means it adjusts to the heat and airflow dependent on the accessories you use, changing the temperature and performance dependent on whether you use the diffuser, concentrator or on it's own.

As a result this protects your hair from damage and overheating, leading to less split ends.

The StyleIQ is set to rival another Vacuum turned Hoover company, Dyson with similarities with their debut beauty tool, the Supersonic.

The Dyson Supersonic is priced at £299.99, compared to Shark's £229 – making Shark's £70 cheaper.

Plus there are striking similarities between the Dyson Supersonic's design,but we'll be sure to compare in our upcoming review.

How much is the Shark Style iQ?

The Shark Style IQ Ionic Hair Dryer & Styler is priced at £229.

Where can you buy the Shark Style iQ?

The Shark Style iQ Ionic Hair Dryer & Styler HD110UK is available from shark.comand johnlewis.com now.

What special features does the Shark Style iQ have?

The Shark Style iQ Ionic Hair Dryer & Styler is packed full of features, we love that the clever design means you can adjust to the heat and airflow dependent on the accessories you use, changing the temperature and performance dependent on whether you use the diffuser, concentrator or on it's own.

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