RESEARCH reveals this is the most popular week in the whole year to find out you’re pregnant. 

But with pregnancy and baby buys costing over £1,000 on average, sporting a baby bump can mean your finances are bumpy too.

To help, almost every big-name retailer is offering bargains in the annual January Baby Event. 

Here’s my pick of the deals so you can get ready for you little one by only spending a little too. 

BUGGY: Chicco Multiride Stroller, £139.99 at

SAVE: £30 on similar styles elsewhere

MOSES BASKET: Kinder Valley Hanging Around Palm Moses Basket, was £26.45 now £23.80 at George at Asda

SAVE: £2.65

WIPES: Morrisons Savers Fragrance Free Baby Wipes 72 per pack, 50p at Morrisons

SAVE: 60p on branded wipes

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BABY WASH: Boots Baby bath bubbles 500ml, £1 at Boots.

SAVE: £1 on branded items

NAPPY CREAM: Childs Farm Nappy Cream 100ml, was £4 now £2.66 at Morrisons

SAVE: £1.34

NAPPIES: Pampers New Baby Nappies Size 1, 2kg-5kg, Jumbo+ Pack, was £10 now £5 at Morrisons

SAVE: £5

CHANGING BAG: Badabulle Oh My Baby  Multipocketed Changing Bag, was £34 now £28.90 at

SAVE: £5.10 

BOTTLE SET: Mam Easy Start Anti – Colic Bottle 0+ Months 2 x 160ml, was £14 now £11.20 at Morrisons

SAVE: £2.80

WEANING KIT: Tommee Tippee Weaning Starter Kit 4M+. Was £14.99 mow £10 at Morrisons

SAVE: £4.99 

Prices correct at time of going to press. Deals and offers subject to availability.


·   Before you buy anything, see what you can get second-hand from friends and family. Babies grow fast so there won’t be much wear and tear. 

·  Next, list out what you really need – and don’t be tempted to buy expensive but non-essential extras. Try this checklist from the NHS

·   You’ll be spending a lot so sign up to a cashback site to make some money back. 

·   Take advantage of deals and BOGOFs for buys like nappies, wipes and wash. They’re often on offer so stockpile when you see a good price.

Prices correct at time of going to press. Deals and offers subject to availability.


Looking for the latest pregnancy guidance? Then turn to midwife Marley Hall.

The social media star and registered midwife is also a mum of five – including a set of twins – making her an genuine expert in supporting you and your bump.

Famed for her fun doodles explain every aspect of pregnancy and looking after little ones, Midwife Marley has over 125,000 followers on Instagram and 17,000 on YouTube. She’s also a prominent activist campaigning for the vital 5XMore movement and better support for vulnerable families.

Marley said: “My passion  is to help women and birthing people to achieve a positive birth experience.”


Marley’s  Tips for Families on a Budget

1.    Know what works second-hand: Never take a second-hand car seat in case it has been in an accident. Second-hand clothes and blankets are fine, just give them a thorough wash. Check over nearly new cots, Moses baskets and prams to ensure they are safe and in good working order. 

2.    Up your fruit and veg: Overdone it on pigs in blankets and stuffing balls at Xmas? Eat seasonally and add in as much fruit and veg to your diet as you can in the coming days. In-season food is usually more affordable.

3.    Swap disposable nappies for cloth ones. Not only is it better for your purse saving hundreds of pounds over the years your baby needs them, it's much better for the environment too.

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