Leave it to TikTok to turn bargain dupes for high-end beauty products into internet sensations. One of the latest to go viral on the app is a great value hair oil from high street giant Primark, which the creator claims gave her better results than the A-list-loved Olaplex treatment.

Sharing a clip to her Dolled Lashes brand account, one creator showed off the results of a Primark PS… oil available in the “Love Is In The Hair” set, which is currently on sale for just £5 and appears to have made her hair super shiny.

“Gals with dry hair go to Primark!!! I used a tiny drop of the oil. My hair is so dry [I’ve] tried everything including Olaplex,” she captioned the close-up clip, which has racked up almost 65,000 views. “This makes it so glossy (for me)”.

Naturally fellow beauty lovers were quick to comment on the results of the bargain product, either in agreement or to ask more about it.

“OMG I SECOND THIS!!! I bought it on sale for £5 and the oil was sooooo good!” one enthused, as another agreed, “I got this the other week and it did wonders.”

Meanwhile a third user joked, “Okay I’ve seen it now please please please delete this video so it doesn’t all sell out xxxxxx.”

“When do you use this and where on the hair? Do you use [it] on wet or dry hair?” a fourth asked.

The video’s creator helpfully replied: “Use the mask after conditioner then wash out, then spray the hair perfume and a drop of oil on the ends of your hair.”

Of course, this isn’t the only bargain beauty find to go viral on TikTok recently, as the app is a gold mind for beauty hacks and affordable finds.

One beauty fan recently shared the results of her unusual nose contouring trick, in which she uses a £1 eyeliner pencil to add definition.

Meanwhile beauty fans have shared several alternatives to the popular but pricey Dyson Airwrap tool, including this £35 Amazon version and £1 rollers.

And one thrifty shopper revealed to fellow TikTokers that Real Techniques brushes and sponges were on sale from just 99p at Home Bargains.

We wonder which bargain beauty find will go viral next?

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