For the Jonas Brothers, “Happiness Begins” with a carnival.
The JoBros launched their reunion album, “Happiness Begins,” with just that: a Spotify-sponsored carnival held at a secret location in Greenpoint, Brooklyn, on Thursday night, just hours before the LP’s midnight drop.
Only steps away from the East River and minutes away from the Williamsburg Bridge, the carnival was highlighted by a squeal-inducing mini-concert from the brotherly trio, featuring everything from 2008 hit “Burnin’ Up” to recent No. 1 single “Sucker,” which sealed their comeback after six years apart.
“Turns out we have an album coming out tonight. And we’re pretty excited about it, just sayin,’ ” said Kevin Jonas, 31, the oldest JoBro, who had been the quietest after the group’s split.
Amid attractions such as a swing ride, a balloon water race game, and funnel cake and popcorn stations, the brothers repped their New York-area roots in Teaneck, New Jersey.
“Jersey in the house!” said a camouflage-jacketed Nick Jonas, 26, the youngest JoBro, who had some solo success with songs such as 2014’s “Jealous.” “We have a tradition of launching our albums here in this city, New York. And [since] the Virgin Megastore is no longer in Times Square…we’re changing that tradition and this is gonna become the new tradition. Carnivals are way more fun.”
From skee ball to a high striker, there was certainly plenty of fun to be had before and after the Jonas Brothers performed songs such as current single “Cool.”
“Happiness Begins” — the Jonas Brothers’ first studio album since 2009’s “Lines, Vines and Trying Times” — finds the JoBros easily getting their pop mojo back. In addition to the soul-clapping “Sucker” and the chill-grooving “Cool,” the album features more summer-ready confections that play like cotton candy for the ears.
On “Only Human” and “Every Single Time,” the JoBros dip into No Doubt-esque ska-pop with some breezy reggae rhythms that go down as smoothly as a frozen daiquiri. Meanwhile, “I Believe” and “Don’t Throw It Away” are shimmering, soul-kissed midtempo ditties that hark back to their boy-band sweet spot.
But “Love Her,” a finger-snapping ballad straight out of the Ed Sheeran school, shows that the Jonas Brothers are all grown-up — and happily married — men now.
Source: Read Full Article