DEVASTATED shoppers have just hours left before an iconic department store pulls down its shutters permanently.

House of Fraser is waving goodbye to yet another branch amid a string of disappointing high street closures.

The popular shop at The Oracle shopping centre, in Reading town centre, announced they were shutting for good today.

It marks the end of an impressive 24 years in the mall, as shelves were emptied amid huge closing down sales.

The flagship department store was saved from collapse by billionaire businessman, Mike Ashley, back in 2018.

However, while the deal saved the chain's 59 stores and 17,000 workers who were facing the axe, several branches have still closed in recent years.

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Despite this, there are still plans to open more sites in Blackpool and Sheffield.

And, the company opened its newest Frasers in the Chantry Place shopping centre in Norwich last month.

Meanwhile, in Blackpool, a Sports Direct is preparing to close its doors for good too with a 20% off sale and make way for a new Frasers in November.

Plus, in Newcastle another branch is planning to take over an existing Sports Direct.

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There are now 30 House of Fraser department stores left in the UK.

A Solihull branch sadly closed on August 28, while a Guildford store shut on Saturday, September 30.

In February, the chain turned its shop in Birmingham into an outlet and said goodbye its iconic store in the Howells building in Cardiff.

In January, shoppers were disappointed to see the axe of their store in High Wycombe, two months after its store in Westfield Shepherd's Bush pulled down the shutters.

It comes as other high street brands have also announced closures in recent months.

One fashion retailer with 400 stores confirmed more of its shops are set to pull the shutters down in days.

New Look has been shutting down several branches this year in a string of closures.

Meanwhile, a huge high street chain, with over 1,200 locations, shut another shop in a fresh wave of 100 closures.

Plus, several popular chains including M&Co and Paperchase, are also facing the same fate.

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And, huge homeware brand, Habitat, is also set to disappear forever, with its last three standalone branches shutting.

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