Money Saving Expert Martin Lewis: ‘Cinemas should state films’ start times’

Trailers are great. They’ve got all the best moments of films, and none of the boring bits.

But there are only so many adverts for building societies, mobile phones, and ridiculously expensive cars that a person can watch – especially if you’re paying to watch them.

Money saving guru Martin Lewis is making a stand for frustrated moviegoers everywhere by launching a call for cinemas to list the actual start times of films.

At present, cinemas only advertise the ‘programme’ start time, which can easily be a full half-hour before the film begins. And 'the most trusted man in Britain' has had enough of it.

In an angry tweet, he complained: "CINEMAS we pay to see films! Fine show 5/10min of ads & trailers, but this inflation to 33mins isn't on. Either cut pre-screening times, or tell us actual start times too."

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The tweet immediately picked up hundreds of likes and retweets and it's clear that lots of cinemagoers feel the same way.

Not just ordinary punters, but movie business insiders like Baby Driver and Sean of the Dead director Edgar Wright are joining in.

Edgar wrote: "Agree with this one hundred percent. In the UK the amount of commercials (less so trailers) before a movie is insane. 30 mins is way too long."

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But not everyone agreed.

One Twitter user chipped in: “If a film program says 8.45 why not just get there at 9.00 earliest. Very simple.

“You’re not forced to get there for the trailers and ads”.

But the cinema-defender was immediately shot down by someone else who pointed out that the pre-programme times aren’t consistent: “I did exactly that and missed the first 15 minutes of a long awaited film.

“The inconsistency is the big problem. Thanks for taking this up Martin, I've never understood why we pay money to watch adverts and it's another reason cinemas lose out to home viewing options."

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Martin followed up his initial tweet with some well-reasoned suggestions why, especially in an era of ever-longer films, a cinema chain could benefit from more honest movie start times.

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He told Lad Bible: “"A lot of has come out from this tweet – for example, it's not easy to keep a child sitting in a chair for 20 minutes and people are having to spend more money on baby sitters, which is an added expense.

"Also for many people who are disabled, who may have incontinence, for example, it may not be easy for them to sit in that position for a long time.”

What do you think?

Do you think cinemas should be made to advertise the movies' true start times?

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