Mother Of Daughters blogger Clemmie Hooper had had to apologise after she was found to be behind a fake profile that was spreading nasty rumours about her influencer friends on a gossip site.
Clemmie, who has over 675,000 followers on Instagram, was posting negative messages on the Tattle Life site about her friends and even labelled her own husband Simon a “class A t**t” so as to cover her tracks.
Site users began to become suspicious so Clemmie was forced to admit it was her behind the posts, that were published under the name AliceInWanderLust. She begged friends not to expose her publicly despite the cruelty of the jibes.
The social media star was eventually busted when both her and the fake account were both revealed to be in St Lucia at the same time, after she had spent so many months calling her fellow Instagrammers ‘desperate’ and then comforting them for being bullied online.
After a number of influencers revealed who the real AliceInWanderLust was, the blonde star was forced to make her dramatic confession.
On her Instagram story Clemmie wrote: "I know there are some rumours circulating and I want to take the opportunity to explain. Earlier this year, I became aware of a website that had thousands of comments about my family and I.
"Reading them made me feel extremely paranoid and affected me much more than I knew at the time. I decided without telling anyone else that I would make an anonymous account so that this group of people would believe I was one of them, so that I could maybe change their opinions from the inside to defend my family and I."
She then added: "It became all consuming and it grew bigger than I knew how to handle. When the users started to suspect it was me I made the mistake of commenting about others.
"I regret it all and am deeply sorry – I know this has caused a lot of pain. Undoubtedly I got lost in this online world and the more I became engrossed in the negative commentary, the more the situation escalated."
Clemmie continued: "Engaging in this was a huge mistake. I take full responsibility for what’s happened and I am just so sorry for the hurt I have caused to everyone involved including my friends and family."
The admission has sparked a backlash from the influencers she targeted. that_mummy_smile, a.k.a Laura Rutherford called out the star after having been asked to remain silent on her Instagram.
She wrote: "Dear Alice, I don't owe it to you to remain quiet.You've goaded and encouraged trolls to tear my reputation apart for the last 8mths. Mine and a handful of other influencers- and for what gain?
"For so long I've had to grin and bear the derogatory comments, the angst of what people think of me, where the malice has come from. You've looked me in the eye and asked me how I’m doing when I've been at my lowest. How dare you?"
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Meanwhile Bethie Hungerford, who goes by the moniker Hungermama, also posted about the drama, writing: "I've been debating all day what to do and say about getting trolled and bullied by a friend of mine online.
"This person has admitted to the bullying to all of the friends she has tried to spread rumours about online… it's not whether or not this has happened – it's that it has and she refuses to take responsibility for her actions."
She continued: ”I’ve encouraged her to come forward and get in front of it and she hasn't. I'm not going to name any names, I'm putting the ball firmly in her court to come clean and acknowledge her wrongdoing and apologise to all of the people she's hurt."
However, this is not Clemmie’s first controversy. The mother of three temporarily deleted her Instagram account back in 2018 because users on the parenting site Mumsnet accused her of commodifying her kids in return for lucrative sponsorship deals.
The star came to her own defence on the site writing: “I don't feel I 'sell' my children to make money, I actually hardly ever feature the older girls and have changed my approach when working with brands e.g. I won't feature a picture of my children alone for an AD and I always ask 'do they need to be in the post at all?'
"I said I hardly ever feature them. They also see and give consent to any post where they are in the picture.”
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