AN ordinary four-bedroom detached home is on sale for four million pounds.
The modest two-storey house sits on one of the last undeveloped plots on the "Millionaire's Row" beachfront in Sandbanks, Dorset.
It has been used as a holiday home by the same family for more than 70 years – but they are now selling up.
The new owner will most likely bulldoze the house – and replace it with a sprawling mansion.
Millionaire's Row has the most expensive floor space in the world, so even an ordinary-looking plot of land can sell for millions.
Experts say a new 5,000sqft pad on the plot could be worth £7.5million when complete.
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Shielded by trees from the road, the plot boasts stunning panoramic views of Poole Bay – and direct access to the beach through a gate at the bottom of the garden.
Most of the waterside plots on Millionaire's Row have been redeveloped over the past 20 years, making this sale a rare opportunity.
Sandbanks has been one of the most desirable places to live in the UK for more than 20 years.
The enclave has attracted celebrities like Harry Redknapp, football pundit Graeme Souness and interior designer Celia Sawyer.
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In 2000 the area was named the fourth most expensive place to buy residential property in the world, behind Tokyo, Hong Kong and London.
A 117-year-old waterfront chalet bungalow set a new record for the peninsula when it sold for £13.5m this March.
Tailor Made estate agent Robert Dunford said: "There are so few plots left that you can literally step out directly onto the sandy beaches of Sandbanks.
"The concealed location, set back form the road, offers owners privacy, whilst enjoying the beachfront location to the rear.
"The land is ultimately what someone is buying rather than the dated house that is located there.
"The current home is simply not fit for purpose for modern day living.
He added: "I fully expect to see an architectural masterpiece in its place, in the years ahead.
"We are in such a fortunate position as agents to be able to offer for sale this detached home and experience the journey the buyer takes in making it their dream home.
"We have already received offers, ahead of the best bids by date set, and we therefore expect this to be sold imminently."
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