Poundland unveil their new Customer Service Centre in Walsall

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Poundland has announced it is opening 30 new stores across the UK this year – four of which will be among the largest in the group and will feature the widest range of items and spacious layouts. To add to this, the high street giant is extending its chilled and frozen food line. 

Between now and the end of its financial year in September, Poundland plans to bring its popular chilled and frozen food ranges to around 100 more stores. 

That will take the total to around 350 in the UK and put it on track to pass the 500-mark in 2023. 

The rollout will include more than 30 new stores and relocations already in the pipeline. 

In a signal of Poundland’s ambition, four of the new stores will become flagship stores. 

The first of the large-format stores will be at Nottingham Riverside Retail Park which will open in February. 

It is set to be more than 18,000 square feet of retail space, three times larger than a typical 6,000 square foot Poundland.

Soon after, the second large format store will open in Teesside Retail Park in Thornaby. 

This store, however, will be 15,250 square feet on the ground floor and 5,474 square feet on the mezzanine level. 

These flagship outlets will also have a surprise in store because they will sell items never previously sold by Poundland and details will be announced closer to opening.

The new year rollout of chilled and frozen food into around 100 stores marks phase six of project Diamond ICE which started with a single pilot store in 2019 and has since been extended across England and into Wales and Northern Ireland.

Work on the latest phase starts in February, with details of the other locations where new stores are set to open will be announced closer to the time.

As for the further introduction of chilled and frozen foods into Poundland stores, it comes after the 2020 acquisition of Barnsley-based specialist Fultons Foods which was a massive hit with customers. 

Poundland’s managing director Barry Williams said: “I’m so proud of what our colleagues have achieved in 2021 and I’m excited about what we can deliver in 2022.

“The coming year will see us step up our transformation programme – including some of our largest stores and widest ranges – as we become the Poundland we know our customers want us to be.

“From groceries to clothing, homewares to frozen food, day-by-day we’ll continue to bring much more to customers in new and exciting stores tailor-made for where they live and how they want to shop.”

Poundland is a British discount variety retailer that sells the majority of items at £1. 

The first pilot store opened in December 1990 following numerous rejections by landlords who had reservations about allowing a single-price store to operate, fearing it could adversely affect the local competition. 

Poundland acquired its closest rival 99p Stores in 2015, which left Poundworld as its closest competitor until it went bankrupt in 2018.

Since August 2018, Poundland has been the category killer of the pound shop format in the UK.

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