Founder and CEO of Mount Inspiration Apparel Evans Prater and General Manager Mary Grace Flattery discuss Mary being a 19-year-old in a manager position and the communication and leadership aspects that come with it.
Teens in the U.S. are spending a little more than they did in the earlier half of 2021 and they’re choosing to put their money into their favorite brands.
Investment banking company Piper Sandler & Co published its 42nd Semi-Annual Taking Stock With Teens Survey to determine where teenage consumers are likely to shop during the fall season. According to Piper Sandler’s updated survey, which consulted 10,000 teens across 44 U.S. states, self-reported annual spending went up to $2,274 – a $109 increase from the average annual spending figure Piper Sandler reported in its previous survey ($2,165 per year).
TIKTOK, INSTAGRAM INFLUENCERS MOTIVATING TEEN SPENDING ON CLOTHING BRANDS ONLINE
"With 91% of teens returning to school in-person, we are not surprised to see time allocation in mall-based specialty pick up," said Piper Sandler’s Senior Research Analyst Erinn Murphy, in a statement.