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Cuddles, me-time and nights out also featured in the list of things people want more of in their lives, along with fun and good luck.

Who doesn’t love a holiday? I live for mine, and always count down to the next time I’m going away

Mark Wright, TV personality and radio presenter

While others bemoaned not having more hours in the day, more money and more confidence.

But 69 percent believe they get more of what they want on holiday – although 64 percent haven’t been away for a couple of years or longer.

Following the findings, TUI UK & Ireland, which commissioned the research, has teamed up with celebrity radio presenter Mark Wright to give away the ultimate “Vitamin H” package.

Katie McAlister, from TUI, said: “We all have some things we want more of in life – however big or small.

“A common theme through this “never enough” list is that these activities are enjoyed while on holiday – whether it’s more culture, me-time, sleep, or mindfulness.

“Evidently, holidays are when we feel fulfilled and enriched the most.

““Vitamin H” (holiday) deficiency is the latest trend to come out of the pandemic.”

It also emerged two-thirds of those who took part in the survey believe one holiday per year isn’t enough – with respondents going away twice on average across 12 months.

And 29 percent now prioritise themselves more following the pandemic – although 56 percent admit they “don’t get enough of what they need” in life.

The majority put this down to a lack of money or time, and work getting in the way of truly enjoying themselves.

However, half believe you can have too much of a good thing in life, no doubt making the infrequency of trips away more exciting.

And while 57 percent like to plan holidays far in advance, one in five prefer a spontaneous booking at the last minute, according to the OnePoll data.

The classic seven-night break still rules, according to those polled, as this is the number of days they believe provides them with enough of a break.

But 62 percent said they’re lacking in holidays.

Mark Wright is working with TUI to give one lucky Instagram user three holidays in one year – including an exotic, far-flung holiday, a beach stay in the Med, and a short break exploring one of the world’s greatest cities.

Mark Wright said: “Who doesn’t love a holiday? I live for mine, and always count down to the next time I’m going away.

“Whether it’s watching the sun set in Mallorca, skiing down a mountain in the Alps, or lying on a beach in Mexico, I’m all over it and I can’t wait to make up for lost time.”


  1. Sunshine
  2. Holidays
  3. Sleep
  4. Exercise
  5. Money
  6. Going out with friends
  7. Cuddles
  8. Fun
  9. Fresh air
  10. Laughter
  11. Happiness
  12. Me-time
  13. Relaxation
  14. Hours in the day
  15. Lie-ins
  16. Good luck
  17. Fruit/vegetables
  18. Nights out
  19. Confidence
  20. Love
  21. Family time
  22. Time off
  23. Screen-free time
  24. Freedom
  25. Vitamin C
  26. Water
  27. A bigger home
  28. Mindfulness
  29. Culture
  30. Praise

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