This New FCC Rule Could Make Avoiding Robocalls Actually Effortless

This week, the Federal Communications Commission (FCC) took another step to crack down on robocalls. According to USA Today, the new FCC robocall rule issued on Thursday allows phone carriers to block robocalls before they ever actually make it to consumers’ phones.

Wireless carriers like Verizon and AT&T are now permitted to automatically enable robocall-blocking technologies that would identify unwanted calls through a combination of algorithms and network scanning, per CNN, similar to how email platforms identify spam. According to The Verge, consumers previously had to opt in to call-blocking services.

The FCC’s decision on the latest robocall rule was unanimous, per The Verge, making it one of the few issues on which FCC commissioners completely agree. FCC Chairman Ajit Pai proposed the robocall-blocking rule just last month, arguing that it would be "a big benefit for consumers who are sick and tired of robocalls.”

Citing software company YouMail, Politico reported that nearly 48 billion robocalls were made in the U.S. just last year, using techniques ranging from "spoofed" numbers to outright scams. As a result, the FCC took just took two weeks to vote in favor of Pai’s proposed rule, despite backlash from some businesses who expressed concern that such a rule would make it more difficult for them to reach consumers.

More to come …

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