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For some confident mums, flaunting the flesh is no big deal – even while hanging out with their kids.
But for some it has sparked a backlash of abuse, with trolls accusing them of dressing "indecently" and being bad mothers.
Take Raquel Dicuru who faced a barrage of hate after sharing a video at her son's birthday party. After being shamed over a cleavage shot, the Kent mum said it amused her how "people are angry at skin".
READ MORE: Woman told her graduation crop top and skirt is 'too much' hits back at trolls
It seems mums just can't win these days. Head out on the school run in a dressing gown and you face being branded a slob.
Show off your assets in a revealing outfit and you're showing up your kids.
But these mums have hit back at the knockers and defended their eye-catching choices of attire.
Hot fitness model and lawyer Vanesita Medina was criticised for her choice of attire on the school run.
Vanesita was filmed by another parent as she got out of her car next to her young son.
The video was shared on the internet, where it went viral, amassing thousands of views.
In the footage Vanesita is seen wearing a flimsy backless halter-necked playsuit which shows off her tanned skin and toned bum.
But the person who filmed her wasn't happy with the bold garment.
In fact, the woman behind the camera deemed it "inappropriate" to wear in front of young children.
Vanesita responded on social media, saying: "I am a fit mummy who works hard and I take care of my son with all the love in the world, and I don't do anything bad to anyone."
'Being a mum is sexy as hell!'
Hot US influencer Jen Ferguson has also been trolled over her dress sense but refuses to let the haters hold her back.
The 31-year-old believes they are just “jealous”.
On TV show My Extraordinary Family, Jen revealed: “I honestly think that a lot of women are jealous because they don’t have the confidence I have. So I have kids and I can’t be hot any more? No way…
“I think the biggest problem is that they think I’m a mum, I have sons, so I shouldn’t be showing this.”
She previously urged fans to embrace their inner “sexy” mum instead of covering up after having kids.
She declared: “Being a mum is sexy as hell!
"Show your curves and don’t be ashamed to dance like a crazy person on TikTok in front of millions of people," she said.
Slammed over "sexy pose" with son
Mum-of-four and fitness influencer Sophie Guidolin was outraged after trolls "sexualised" a snap of her posing in a bikini with her son.
She posted the picture on social media after celebrating Kai's 15th birthday at home on the Gold Coast, Australia.
Some deemed the image 'inappropriate' and accused the 32-year-old of doing a 'sexy pose'.
Sophie responded saying she often wears a bikini in front of her kids as "having a body is normal".
"Do I have a problem wearing a bikini in front of my sons? NO WAY," she said.
"Why? Because I'm not sexualised to him, not have I ever been!
"If you have an issue maybe you should look into why you feel you have to sexualise a woman's body instead of it simply being a mum and her son at the pool!!!"
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