THE richest match in world football takes place on Saturday as Coventry take on Luton Town in the Championship play-off final.

SunSport betting experts have previewed the contest, and carefully selected our best bets, tips and sign-up bonuses for the showdown at Wembley Stadium.

Coventry vs Luton enhanced prices

  • Viktor Gyokeres To Score First (90 mins) (Top Price Guarantee) – Was 5/1 NOW 6/1 – CLAIM HERE
  • Elijah Adebayo To Score First (90 Mins) (Top Price Guarantee) – Was 5/1 NOW 6/1 – CLAIM HERE
  • Alfie Doughty To Assist A Goal (90 mins) – Was 11/4 NOW 10/3 – CLAIM HERE
  • Coventry To Lead At Half Time & To Win – Was 18/5 NOW 9/2 – CLAIM HERE
  • Jamie Allen To Have Over 1 Shot On Target – Was 11/2 NOW 13/2 – CLAIM HERE

Odds are correct at the time of publication and are subject to change.

Today's best offers

Brand new William Hill customers will receive £40 in free bets to spend on anything when they register an account and stake £10 on football – by using MOBILE ONLY.

  • Claim YOUR £40 in free bets right here*

Get up to £40 money back as a bonus if your first bet loses PLUS get an extra £10 casino bonus with Unibet

  • Claim this cracking Unibet offer here*

Bet UK have an incredible new football offer! The bookmaker is offering £30 in free bets for new customers to claim right now when they register and stake just £10!

  • Claim Bet UK's £30 welcome bonus here*

Already have these accounts? Don't worry, we've got loads more terrific deals with our partners.

  • Check out the latest free bets to use on football, horse racing, tennis and lots more.

Coventry vs Luton betting tips

They call it the richest match in world football, and that's for very good reason. They say promotion will mean an increase in revenue of at least £135million, which could rise to £265m over a five-year period.

So yes, winning this one could be considered important…

But it's not all about the money. This clash between Coventry and Luton Town is also somewhat of a fairytale considering it was a League Two fixture as recently as 2018.

Both now have a crack at returning to the big time and playing in the top-flight of English football for the first time in decades.

Luton enter the contest as 7/5 favourites having finished third with 80 points, and subsequently reversed a one-goal deficit to beat Sunderland at the semi-final stage.

They are also unbeaten in this fixture in their last nine meetings, winning four and drawing the other five. But beware, the team that's finished third in the Championship has lost this fixture on FIVE of the last EIGHT occasions.

Coventry, meanwhile, are 11/5 underdogs and confidence will be sky high having lost just ONCE in their last 19 matches under Mark Robins.

Scrappy…

As you might expect, this will be tight. The pressure on these kinds of clashes are so immense that we're rarely treated to a deluge of goals. In fact, 10 of the last 11 have been decided by a one-goal margin.

Only champions Burnley conceded less goals than Luton over the 46-match Championship campaign, while Coventry shipped just three in their final five league games with two successive clean sheets against Middlesbrough.

Four of their last seven meetings have ended in draws, and only two saw more than two goals scored inside 90 minutes.

  • Our prediction: Under 1.5 goals scored at 13/8 with William Hill

Winner…

There has to be one! And we're going for Coventry to snatch a dramatic victory. Luton will have plenty of the ball and should dominate large portions of the match. But Coventry are comfortable with that.

The Sky Blues side are counter-attacking specialists and have should enjoy the late late chaos that so often accompanies these matches.

Coventry have also never lost an EFL play-off match before (W3 D2), winning their only previous final 3-1 against Exeter in 2017-18.

Meanwhile, Luton have suffered five defeats across their seven Wembley appearances, and that’s not to mention their 100 per cent losing record from two previous play-off finals in the National League.

  • Our prediction: Coventry to win the tie via any method at 21/20 with William Hill

Feisty…

The pair received their fair share of cautions during the campaign. Luton ended with 85 cards, while Coventry finished with 90.

With a tight affair expected, this could be a very stop-start clash with lots of tactical challenges and cynical fouls. Evidence of that was seen in Middlesbrough vs Coventry, which yielded 10 bookings in 90 minutes. 11 were shown over the two legs in Luton's semi-final.

Michael Oliver will officiate on Saturday, and he's dished out 159 cards in 45 matches this year with 6+ awarded in seven of those.

  • Our prediction: Over 6 bookings at 9/2 with William Hill

Coventry vs Luton odds

  • Coventry 11/5 with Ladbrokes
  • Draw at 2/1 with Ladbrokes
  • Luton at 7/5 with Ladbrokes

Odds are correct at the time of publication and are subject to change.

Remember to gamble responsibly

A responsible gambler is someone who:

  • Establishes time and monetary limits before playing
  • Only gambles with money they can afford to lose
  • Never chase their losses
  • Doesn’t gamble if they’re upset, angry or depressed
  • Gamcare – www.gamcare.org.uk
  • Gamble Aware – www.begambleaware.org

For help with a gambling problem, call the National Gambling Helpline on 0808 8020 133 or go to www.gamstop.co.uk to be excluded from all UK-regulated gambling websites.

*18+. Play Safe. From 00:01 on 18.10.2022. 4x £10 free bets. Free bets expire after 30 days. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply.

*18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit Unibet.co.uk for full T&C's.

*T&Cs apply. New customers only. 7 days to deposit and stake £10 minimum bet at odds of 1.5 or greater to qualify. Max 3x £10 free bets credited on bet settlement. Free bets must be used on 4 or more selections with selection odds of 1.3 or greater. Free bets non-withdrawable and stake not returned with winnings. 7 day expiry. 18+ BeGambleAware.org.

Most read in Betting Tips

Tottenham next manager odds: Celtic's Ange Postecoglou new favourite

Declan Rice transfer news odds: Arsenal favourites but Bayern Munich could swoop

Win a VW Campervan + £1k or £40k cash alternative from just 89p with our discount code

Premier League: Claim £30 in free football accas when you bet £10 at Ladbrokes

Source: Read Full Article