ASHLEY Banjo will help struggling families amid the cost of living crisis this Christmas.

The Dancing on Ice judge, 34, will play a key role in delivering tens of thousands of pounds worth of gifts to shoppers at Lakeside Shopping Centre.


He's fronting a campaign called The Christmas Fairy Tale of Hope and Happiness and appears in a short video that will be broadcast inside the shopping centre.

Dad-of-two Ashley reads out a fairytale about the true meaning of Christmas and the spirit of giving in a time of adversity and uncertainty before a "real-life fairy" magically appears in front of shoppers.

Lilibet – given the late Queen Elizabeth's nickname in a special tribute – will then hand out gifts From a Nando’s hamper to a LUSH pamper set, Vue Cinema tickets to Thérapie vouchers from now until Christmas Eve.

Lilibet's team of helpers will also be in the centre to give away gifts, vouchers and tokens.

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“This Christmas is going to be particularly challenging for many families, so we wanted to create something magical that would make our Lakeside customers smile.” said Marketing Manager at Lakeside Shopping Centre, Susan Williamson.

“The aim of our acts of kindness, giving and selflessness hope to inspire others to do so, creating a positive ripple effect across our region over Christmas.

“Ashley captures the story perfectly.

"He brings the characters to life and helps deliver the magic of imagination and the festive spirit.

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"Visitors to Lakeside will now see Lilibet and her helpers appear and grant people’s wishes all the way up to Christmas Eve.”

On Christmas Eve when the centre closes its doors, Lakeside will release the final end of the video with a special message from Ashley.

The Christmas Fairy of Hope and Happiness is a one-and-a-half-minute video features Ashley Banjo on a sofa reading to four children within a traditional Christmas scene.

There's a cosy, crackling fire, Christmas tree and presents. Intently listening to every word, the children are encouraged to wiggle their toes, jiggle their nose and say in their head three times ‘the magic of fairies is the magic in me’.

It's at this point that a ‘real-life’ fairy appears in Lakeside and reads a jingle before handing out the gifts.

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