Even ABC gets a taste of the tennis
(Photo by Julian Finney/Getty Images)
ESPN and Wimbledon’s AELTC (All England Lawn Tennis Club) have extended their pact for another dozen years. As part of the new deal, which runs through 2035, ESPN+ will stream all courts and ABC gets live matches on the prestigious tennis major’s middle weekend.
Yeah, there will be no more resting on the tourney’s “middle Sunday.”
Matches have streamed on both ESPN+ and ESPN3, but this agreement allows for every single one of them to be seen on the sports SVOD service.
“The sporting world recognizes that Wimbledon is equated with excellence, and we are thrilled and proud to continue our close relationship with the AELTC,” Burke Magnus, ESPN’s president of programming and original content, said in a statement on Friday. “Wimbledon is a tentpole event on the global sports calendar and the ESPN schedule, and we will continue to use all our resources to present the drama, tradition and stories of Wimbledon to fans in all ways possible.”
Mick Desmond, AELTC Commercial & Media Director, added: “We are absolutely delighted to have extended this important partnership into the next decade. ESPN has transformed the storytelling of Wimbledon throughout the Americas with their first ball to last ball commitment and their creative storytelling techniques. We are really looking forward to continuing to take the relationship from strength to strength and provide sports fans in the Americas with access to Wimbledon through ESPN’s unrivalled network of platforms.”
More to come…
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