GRAFTING Gemma Collins is now a multi-millionaire after banking a huge £2.5m so far this year.

The GC, 41, has just signed £1 million deal to be the face of a range of New Look clobber.

And she’s also fronting a campaign for Walkers crisps – worth another £1million.

Her media work, including ads for airline Wizz Air, fast food giant Burger King, condom-maker Durex and clothing brand Boohoo, plus cash from her own clothing brand has earned her another £500,000 in 2022.

The eye-watering total works out at a whopping £18,248-a-day.

An industry source revealed: “Gemma is hot property and firms are falling over themselves to sign her up.


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“At the rate she’s going she could be worth another couple of million quid by the end of the year.”

Another insider revealed that the GC can charge up to £50k for just one day's work. 

We revealed Gemma’s New Look collaboration earlier this year.

Another inisider told us: “Gemma is big business and when New Look approached her for a collaboration, they were willing to pay big money.

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“The deal Gemma has signed makes her New Look’s main celebrity ambassador and will also see her launching her own collection.

“Gemma’s contract with New Look will go on for a long time, which is how she is easily going to make over £1million.”

The Walkers advertising gig was made famous by Match Of The Day host Gary Lineker, who was the face of the snack firm from 1995 onwards, making more than 150 commercials.

But since former England striker Gary took on more of a supporting role, Gemma and other celebs have come into the fold.

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An advertising insider said: “Gemma is so sought after by companies because she’s both glamorous and down to earth, and people really seem to connect with her.

“That’s a perfect combination for big brands who need to appeal to a mass market — just like Gary used to for more than two decades.”

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