I'm A Celebrity fans were concerned with Richard Madeley's comment about cake after their second day in camp.
The latest batch of celebs have only just arrived at camp in Gwrych Castle, but ITV viewers have now been worried that hunger issues could already be looming for the stars.
The Good Morning Britain anchor was joined by Arlene Phillips in the first trial of Monday's episode of the popular ITV programme (November 22).
Richard and the Strictly legend were up against BBC Breakfast alum Louise Minchin and Olympic diver Matty Lee for a chance to win a special treat for their camp.
The celebrities were presented with a flame and fuse attached to a locked box containing a cake in the Don't Blow It Challenge.
They had to answer a series of questions about their fellow contestants and the couple who answered the most correct questions avoided destroying their cake and got to take the treat home to their camp.
Richard and Arlene answered the most questions correctly and emerged victorious from the trial meaning they took home a slice of cake for their campmates.
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The broadcaster was gushing over the cake as he tucked into it back in the Clink – and waxed lyrical about the prize.
He said: "My taste buds were joining in a harmonious chorus of joy. Better than any cake I’ve ever eaten in my life.”
However, fans following the show on Twitter thought the overwhelming reactions didn't bode well for the rest of their time on the show since they were only on their second day.
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One user said: "It’s quite bad that they’ve not even been in a week yet and they are acting like that about cake."
Another added: "It's been two days and they're acting like they've never eaten cake before."
A third said: "The celebs were eating the cake like they’d never had one in their life."
A fourth tweeted: "24 hours of being sat outside in wales and the celebs act as if they haven’t seen a cake for months."
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