The first trailer for Stephen King’s IT: Chapter 2 is set to drop this Thursday, May 9.

Revealed via electronic billboards in Times Square, NYC, many have taken to the internet to share pictures of these billboards, including Bloody Disgusting (with a photo credit from Matthew Cody) and various Twitter and Facebook users. The billboards include the tagline “Witness the end of IT” and includes the image of a hand holding on to a single red balloon interspersed with footage of several balloons covering the screens.

For more on IT: Chapter 2, read about how the film’s time jump will work, and how James McAvoy was (mildly) injured during the film’s production.

Take a look at the slideshow below to compare shots from 2017’s IT and the 1990 TV miniseries.

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Colin Stevens is a news writer for IGN. Follow him on Twitter.

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