Jeremy Vine tried to compose himself during Friday’s show after a viewer called him the C-word live on air.
During the Valentine’s Day phone-in, the Channel 5 host spoke to one viewer who referred himself as Tim from Lancashire as they discussed whether it was ok to send a Valentine’s Day text to your beloved.
The conversation started out relatively normal as Tim revealed that he hadn’t brought his wife a card once during their 28-year marriage.
‘We’ve been married 28 years and never bought into Valentine’s Day cards,’ he said.
However, he then unexpectedly dropped the C-bomb as he added: ‘And you’re a c***.’
Jeremy remained his ever-so professional self as he quickly apologised to viewers for the swear word.
He exclaimed: ‘I must apologise for the language. By the way, as he started talking, I thought, “This guy’s not for real”.
‘Really sorry for that. We do everything we possibly can to avoid any bad language on the programme.’
He continued: ‘We know it offends some viewers. It’s darn right rude to everyone when a caller can’t control their language.’
Viewers also took to social media to share their shock at the comment.
One tweeted: ‘#IsItOk to call Jeremy Vine a c&*t on live morning TV?’
Another exclaimed: ‘Caller just dropped the ‘c’ bomb on Jeremy Vine show.’
While a third wanted to name and shame him, they added: ‘Come on someone knows, name and shame him.’
The Jeremy Vine Show airs weekdays at 9.15am on Channel 5.
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