KHLOE Kardashian looked entirely different with a black bob in a new promo photo for KKW Fragrance after ditching the platinum blonde and blue contacts.
The Keeping Up With the Kardashians star has changed her hairstyle several times over the past month, from bright blonde, to light brown, and now has gone even darker.
Khloe, 37, took to her Instagram stories on Wednesday to share a new promo photo for her sister Kim's new fragrance.
The reality star posed in a sultry sapphire crop top with one of her sibling's newest scents.
However, the TV personality looked nearly unrecognizable as she ditched the blonde locks for a black bob.
Khloe advertised the new perfume for 30% due to the KKW Fragrance website's "Black Friday sale."
The E! star's new look followed her quick switch to long brunette waves for an advertisement last week.
The mother of one took to her Instagram stories on Thursday to share a promo video for the collagen brand Dose & Co.
Khloe reverted back to her natural light brown hair color and hazel eyes for the advertisement, a far cry from the platinum blonde and blue contacts she's been sporting.
The TV personality posed in full-glam makeup and a brown leotard for the spot, as she modeled with the powder supplement.
"Since our launch, it's always been our goal to make the benefits of Dose & Co collagen available to more people," the caption read.
The video continued on to announce that they would be launching their products in Canada after reaching success in the U.S.
Khloe's post came as a shock, as she has ditched her natural looks for months, instead embracing a bright blonde hairstyle and "unrecognizable" ice blue contacts.
LIGHT BLUE BABY
In her recent cover shoot for Cosmo UK, the Good American founder looked entirely different from her original days on TV, as she addressed the stresses behind her fame.
Khloe stunned in a series of photos – which were taken by Dennis Leupold – featured in The December 2021/January 2022 issue of Cosmopolitan UK.
The Keeping Up With the Kardashians star wore her blond hair straight and down, while she modeled numerous looks in the shoot.
On the cover, Khloe kept things casual as she wore a white crop top and patchwork jeans.
Other photos caught the mother of one rocking a tight cream dress, denim jacket, light wash jeans, and a tank top.
HITTING BACK AT HATERS
Although Khloe has boldly changed her look over the last couple of years, she hasn't been so brave against internet bullies.
The Good American founder opened up about a number of topics in the interview with Cosmo UK, including how she deals with her haters.
The KUWTK star told the outlet: "I have my days.
“There are definitely times that I’m like, 'I don’t give an a** about anything.’ I have this great ability to block everything out.
“Then I have times where I struggle and I can’t drown out the noise, and I get mad at myself for not being able to. It’s a vicious cycle.”
She added: “You have to take every day as it comes.
“There are definitely times when we’re like, ‘Just get these cameras out of our faces!’”
Khloe has dealt with months of criticism over her changing looks, with many fans accusing her of plastic surgery and photoshop in her posts.
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