PIERS Morgan said the toilet paper with face on it is "selling like hotcakes".
The Good Morning Britain presenter is known for provoking a strong reaction from guests and viewers alike.
But one person has taken it a step further – by selling toilet paper with Piers' face on it.
The product, called Poop On Piers, has the journalist's squinting face printed black-and-white on the paper.
The box art shows a drawn version of Piers standing behind President Trump.
The star posted it on his Instagram with the caption: "This is real, and apparently selling like hotcakes. 💩"
His fans found the whole thing hilarious, with one person saying: "I heard Simon Cowell created it and uses it himself 😂"
Another added: "Where can I buy this please?😂"
Any eager Piers poopers can purchase the rolls from Amazon for just £9.99.
But the outspoken presenter isn't the only person you can poop on, with company Brutal Bog Roll making paper for Boris Johnson, Kim Jung Un, Donald Trump, Vladimir Putin and Kim Kardashian.
Piers has been playful on social media recently and even joked about being "still technically married" to Paris Hilton.
The 55-year-old got hitched to the socialite, 39, as part of a TV show to prove how easy it is in the US city in 2009.
The broadcaster took to Instagram to teasingly add more fuel to the fire about whether their marriage was legally binding after the admission on GMB.
Captioning the video, he cheekily penned: "A CONFESSION: Rumours are swirling that I am secretly married to @parishilton …
"This video may not entirely dispel them."
In the clip, which was filmed 11 years ago, Piers can be heard narrating their nuptials telling viewers: "It cost is $300 and it was all over in 15 minutes. That's my kind of romance."
His sharing of the clip on Instagram comes after his GMB co-host Susanna Reid was shocked to learn he 'married' Paris as they chatted to celebrity blogger Perez Hilton on Tuesday.
Piers then showed a clip of the moment they said "I do" in front of an Elvis impersonator – but insisted it wasn't legally binding.
Explaining the incident, Piers said: "She's still my wife technically. We got married in Vegas for a TV show. True story, there's video of it.
"We had an Elvis lookalike, a Frank Sinatra lookalike, a Marilyn Monroe lookalike. She wore a beautiful bridal gown, brought a dog with her, I got to kiss the bride, we exchanged rings."
He added: "My actual wife was a little bit bemused."
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