Price war means you can gobble up a supermarket turkey for just £12! Here’s how much they cost at some of the UK’s biggest brands
- Supermarket price war sees turkey prices drop by up to 40% before Christmas
- It is now possible to produce a home-cooked turkey dinner for six for around £12
We’ve all had a lot on our plates for the past few years as we’ve contended with the cost of living squeeze.
But we might be able to loosen our belts this Christmas with a fall in the price of turkey and all the trimmings.
A supermarket price war has seen turkeys drop by up to 40 per cent, while packs of vegetables have been slashed to as little as 15p.
Between reductions and festive deals, it is now possible to produce a home-cooked turkey dinner for six for around £12.
Aldi fired the first shots in the battle for shoppers by advertising that it was selling the cheapest turkey at £3.75 per kilo – and then cutting it to £2.99.
Aldi fired the first shots in the battle for shoppers by advertising that it was selling the cheapest turkey at £3.75 per kilo, before cutting it to £2.99
Lidl and Morrisons have moved to match Aldi’s offering, meaning it is possible to get a small fresh turkey for under £10
Tesco and Sainsbury have hit back by cutting the price of fresh turkeys to £3 a kilo, but only for members of their Clubcard and Nectar loyalty card schemes
That was matched by Lidl and Morrisons, meaning it is possible to get a small fresh turkey for under £10. Meanwhile, both Aldi and Lidl announced a return of big Christmas savings on festive vegetables, from spuds to sprouts, bringing pack prices down to 15p.
Tesco and Sainsbury’s hit back by cutting the price of fresh turkeys to £3 a kilo, but only for members of their Clubcard and Nectar loyalty card schemes. Tesco says this is a cut of 40 per cent against its original price of £5 a kilo. It is also matching the 15p-a-pack price on essential festive veg, claiming a saving of 85 per cent.
Tesco has also opened up a new front in the battle with budget rivals, with half-price deals on alternative centre pieces.
The price per kilo for a whole lamb leg joint is down from £13.50 to £6.50, as a large beef roasting joint falls from £12 per kilo to £6.
Tesco’s Finest Smoked Wiltshire Cured Crackling Gammon Joint is half-price at £6 per kilo, and its Boneless Salmon Side has been cut from £24 to £12.
But consumer champion Which? complained most savings offered by Tesco and Sainsbury’s are only based on shoppers using loyalty cards.
Last night Iceland vowed to sell some frozen and fresh produce at just a penny a pack for those using the code PENNY-VEG on its online checkout page only on December 21 and 22.
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