‘The Saj’ launches slick campaign video showing him with his Cavapoo dog and eating breakfast with his family before charting his incredible rise to the top after growing up in poverty as an immigrant bus driver’s son
- The Home Secretary’s life-story film hailed as best of the leadership battle so far
- He travels to Bristol where he lived with his parents and four brothers in tiny flat
- First he makes tea and toast for his family – but his dog Bailey also stole the show
- Javid’s father Abdul, a bus driver, arrived in Britain in 1961 from Pakistan with £1
- He earned the nickname ‘Mr Night and Day’ because he worked all hours
Sajid Javid has been praised for his new campaign video charting his incredible rise to the top after growing up in poverty in a tiny flat above the clothes shop run by his immigrant parents.
The Home Secretary’s film focusses on his heritage and business background and has been hailed as the best of the leadership battle so far – but his dog Bailey has also stolen the show.
The 49-year-old former banker pledged to ‘deliver Brexit’ and convince voters to take a ‘fresh look’ at the Conservative Party saying: ‘I know better days lie ahead’.
The campaign short begins in his family home, where he lives with his wife and four children, Mr Javid makes the family tea and Marmite on toast while their Cavapoo plays with a ball in the kitchen.
He then travels to Bristol, where he moved as a child after he was born in Rochdale, and stands outside the flat above his parents’ clothes shop, which is now a dry cleaners.
His father, Abdul, a bus driver, arrived in Britain in 1961 from Pakistan with just £1 in his pocket and earned the nickname ‘Mr Night and Day’ because he worked all hours.
Until he was 16 he shared a bedroom with one of his brothers and his parents – with his three brothers sleeping together in the other room.
Mr Javid also talks about facing racism, being written off at school because teachers told him ‘boys like me don’t do maths’ but went on to university and building a successful career in the City of London as a banker before entering politics in 2010.
Sajid Javid with his wife Laura and three of his four children at the beginning of the video charting his rise to the top
His Cavapoo Bailey appears to have also stolen the show in the film hailed as the best of the Tory campaign so far
Mr Javid was born in Rochdale but grew up above this Bristol shop run by his parents
Beginning in his family home, where he lives with his wife and four children, Mr Javid then travels to Bristol, where he moved as a child after he was born in Rochdale.
He tells viewers about his father, who moved to Britain from Pakistan in 1961, and visits the family shop where he grew up.
‘I wanted to give back to the country that’s given me so many opportunities,’ says Mr Javid, who also introduced his dog in the two-minute clip.
‘I feel really privileged to have been given the experience and responsibilities in government that I’ve had.
‘These are incredibly challenging times. The country feels very divided.
‘We need leadership. We need someone who can help heal the country and bring people together.’
He credits ‘public services, hard work and the encouragement and support of my family’ for his career in business and politics.
The MP for Bromsgrove has previously held senior roles at Chase Manhattan Bank and Deutsche Bank.
Concluding the video with clips of him alongside his mother Zubaid, Mr Javid adds: ‘I want people to take a fresh look at the Conservative Party, because if we’re going to win the next election we need to look like change.
‘I’m optimistic because I believe deeply in what this country is about. I want to seize the opportunity to be the next Prime Minister, because I believe I can deliver Brexit, I can unite the country.
‘I know better days lie ahead.’
Sajid with his father, Abdul, a bus driver, arrived in Britain in 1961 from Pakistan with just £1 in his pocket and earned the nickname ‘Mr Night and Day’ because he worked all hours
Mr Javid gets a kiss from his mother Zubaid as he went around to visit for some food in the campaign video
The Home Secretary is shown saying goodbye to his wife and children as he heads to Bristol to see his former home
The Bromsgrove MP, a former managing director at Deutsche Bank, has risen swiftly through the ministerial ranks and is now among the favourites to be party leader.
As the fallout from the Windrush scandal continued over the weekend, he spoke movingly of how it ‘could have been me, my mum or my dad’, but insisted the government was making efforts to ‘put things right’.
Mr Javid senior inspired a devotion to Margaret Thatcher in his son at the age of just 11.
Mr Javid was a banker before moving into politics
‘My dad lived through the winter of discontent and used to vote Labour, but
The family lived in Rochdale before moving to Bristol, where Mr Javid attended Downend School, a comprehensive, before going on to study politics and economics at Exeter University.
A career in investment banking followed, taking him to New York and Singapore as well as London.
At the age of 25 he became the youngest vice-president at Chase Manhattan Bank and was later headhunted by Deutsche Bank.
Part of the 2010 parliamentary intake, he was quickly made a member of the Work and Pensions Select Committee and his background in finance made him an obvious choice for a job under Chancellor George Osborne.
In 2012 he was appointed economic secretary to the Treasury within two years he became Culture Secretary.
The Home Secretary shared a number of family photos, but was told he ‘couldn’t do maths’ because of his Asian roots
Mr Javid went to technical college and then on to university – the first person in his family to do so
He then went on to work as a banker, left with three of his City colleagues in the 1990s
In 2015, he was made Business Secretary and Theresa May gave him the job of Communities Secretary when she became Prime Minister the following year.
Last April he became Home Secretary after Amber Rudd quit over the Windrush scandal.
Although his family heritage is Muslim, Mr Javid does not practise any religion but his wife, Laura, his childhood sweetheart, is a Christian.
Outside politics, he has a long track record of fundraising, including drumming up £710,000 in one go for the Disasters Emergency Committee and heading up a trek to the summit of Mount Kilimanjaro for Help the Aged.
Despite experiencing bouts of racism in the past, Mr Javid describes Britain as the ‘world’s most tolerant country’, adding ‘if you have talent, colour and gender is less important’.
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